Community Build
We built a community for TXTUR that not only focuses on quality textured hair care products,
but also focuses on empowerment, self-love, acceptance, wellness & lifestyle
and we are just getting started. TXTUR’s simple hair care routine focuses on the health of
your natural hair, so you can feel proud to rock your curls & coils in whatever style you choose.
but also focuses on empowerment, self-love, acceptance, wellness & lifestyle
and we are just getting started. TXTUR’s simple hair care routine focuses on the health of
your natural hair, so you can feel proud to rock your curls & coils in whatever style you choose.
We take pride in continuing to build our community for both men & women, as their leading voices help steer our path in product & creative development, ingredient formulation, core values, and marketing campaigns. Our TXTUR community’s goal is to grow organically, through building genuine relationships.
We’re inspired by the stories & vibrant culture of our textured hair community and hope to provide a space to uplift, embrace differences, promote positivity, self acceptance, and transparency.
What do Community Members do?
FOCUS GROUPS
Participate in focus groups regarding brand messaging, product development & key ingredients.
FEEDBACK
Helped provide feedback
on packaging design.
on packaging design.
TEST
Test formula.
BRAINSTORM
Brainstorm marketing campaigns, social missions and the bigger picture.
BUILT BY COMMUNITY, MADE FOR ALL.
TXTUR was created in partnership with real people who have all types of waves, curls and coils with one goal
in mind - to provide premium hair care solutions for the textured hair consumer at an accessible price.
Through dedicated research & outreach to key ambassadors and consumer groups, our brand was built by
the community to ensure that our products are inclusive, conscious and effective.
in mind - to provide premium hair care solutions for the textured hair consumer at an accessible price.
Through dedicated research & outreach to key ambassadors and consumer groups, our brand was built by
the community to ensure that our products are inclusive, conscious and effective.
BOND REPAIR SHAMPOO
Absolutely loved the fragrance,
it has a nice refreshing scent
that makes the whole process of
doing hair even more enjoyable!
it has a nice refreshing scent
that makes the whole process of
doing hair even more enjoyable!
-Hailey, CO
(Curl Type, 4A)
BOND REPAIR CONDITIONER
I loved the shampoo and conditioner,
I feel as though my hair was washed
thoroughly without having to do
several wash rounds. The conditioner
left my hair nice and soft.
I feel as though my hair was washed
thoroughly without having to do
several wash rounds. The conditioner
left my hair nice and soft.
-Nichole, CA
(Curl Type: 3B)
LEAVE-IN CONDITIONER
My favorite is the leave-in
conditioner it smells amazing
and was helpful to brush it out
my very course hair.
conditioner it smells amazing
and was helpful to brush it out
my very course hair.
-Jordanna, MI
(Curl Type: 3B)
BOND REPAIR SHAMPOO
The shampoo & conditioner
left my hair feeling clean
while still holding in the oils!
left my hair feeling clean
while still holding in the oils!
- Lucia, MN
BOND REPAIR CONDITIONER
Super hydrating products that left
my curls feeling soft and moisturized!
The conditioner, in particular,
helped to soften and smooth my hair
while removing tangles.
my curls feeling soft and moisturized!
The conditioner, in particular,
helped to soften and smooth my hair
while removing tangles.
-Lilli, MI
OVERNIGHT BOND BUILDING MASK
Some “bonding” masks tend to leave
a film on my hair that weighs it down and makes it feel greasy if I use too often, TXTUR products do not do this and I’ve used on my wash days (2x/week) for several weeks now.
a film on my hair that weighs it down and makes it feel greasy if I use too often, TXTUR products do not do this and I’ve used on my wash days (2x/week) for several weeks now.
-Jessica, WA
(Curl Type: 2C)
BOND REPAIR
SHAMPOO
The moisturizing effect of the bond shampoo and conditioner was something that I noticed and appreciated; more so to my scalp as opposed to hair but that is because I have short curly hair when I am not getting a haircut regularly.
- David, CA
BOND REPAIR CONDITIONER
The Conditioner defined my curl pattern,
took away my frizz and gave me tons of
moisture especially on the ends of my hair.
I'd have to say it was my favorite item!
took away my frizz and gave me tons of
moisture especially on the ends of my hair.
I'd have to say it was my favorite item!
- Niaja, CA
OVERNIGHT BOND
BUILDING MASK
Works great! Kept my curls moisturized. The product is nice and light so it doesn't create any build up in my hair and scalp.
- Candice, CA
(Curl Type: 3C)
LEAVE-IN CONDITIONER
The moisturizing effect of the bond shampoo and conditioner was something that I noticed and appreciated; more so to my scalp as opposed to hair but that is because I have short curly hair when I am not getting a haircut regularly.
- David, CA
LEAVE-IN CONDITIONER
The Leave-In Conditioning spray is great,
it refreshed my curls, and I
like that it’s not too greasy.
it refreshed my curls, and I
like that it’s not too greasy.
- Nichole, CA
(Curl Type: 3C)
LEAVE-IN CONDITIONER
The leave-in conditioner worked
so well when I was detangling. Once
I blow dried my hair the shine stayed! Not to mention the products smell amazing.
so well when I was detangling. Once
I blow dried my hair the shine stayed! Not to mention the products smell amazing.
- Karyn, CA
(Curl Type: 4A)
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